4 Key Components That A Search Engine Optimization Company Helps Fix

SEOOne of the biggest reasons why traffic diminishes on a website is not because it doesn’t look good, or because it hasn’t been professionally coded, it’s because there are serious issues that need to be addressed. At first glance you may think that you have it all figured out, and upon closer inspection, you’ll realize that it is going to take a professional’s eye to look into what is really going on with your site’s diminishing returns. There’s no “one” problem that you will need to tackle, as there are can be numerous problems. When you’re out of ideas as to what is going awry with your page, you may want to look into 4 things a search engine optimization company can help you with. The following issues are just some of the issues you’ll find to be rampant with your website’s issues.

Key #1 Tagging Errors and Missing Fields

The first major component that a search engine optimization company will look into is whether or not your site has crawl errors. Remember, there are more search engines than just Google. Too often, webmasters and business owners assume that they need to focus on only 1 of the search platforms today, and that’s short sighted. Do not just rely on the influence of 1 of these, look at the bigger picture. If you can get your site to be optimized across all pages, wouldn’t you want to do that? The better your page performs, the higher quality of leads and traffic you will receive, guaranteed. Tags are still relevant, so make sure that you have them in place. Headers, title tags, indexes, and anything that needs to be called out, should be.

Key #2 Plugin Errors, and Outdated Tags

For those that are running blog style websites, or are dealing with content management systems, it becomes crucial to ensure that any plugins that are active and any tags that are automatically generated are up to date. If you don’t have everything up to date, you’re better off turning the plugin off. These can cause craw errors and other issues. You may not know that this is the problem, which is why a search engine optimization company will be able to investigate to see if that’s what’s halting the flow of internet search traffic to your site. Sometimes it is as simple as upgrading the software, or updating the URL’s and redirections, and other times it’s a bit more complicated overall.

Key #3 Social Media Integration

Every website and brand should have a social media counterpart. If you do not have any links or attachments to your pages, or you just link to the main homepage of those sites, you will lose out on the opportunity to gain a bit more in the way of SEO. Getting all the links in place, and connecting the dots requires a bit of time and effort. If you can’t get to all of them, or aren’t sure how to make sure that they are featured in an agnostic manner, then you need to hire a professional. Only professionals will get the links hooked up correctly, and ensure that they are working towards the overall picture of optimization for your site.

Key #4 Loading Tim

Your site needs to not only load on command, it needs to do so every single time without problems. Some sites seem to be fine on one computer, then slow down on others. Sometimes pages that are hosted with lackluster webhosting accounts run scripts and errors, among other issues. All of these things need exploration, and that’s where a good search engine optimization company will come into play. They will be able to isolate the issue and find out what may or may not be going on. Once that’s established, they can fix things appropriately and ensure your market share improves in time.

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3 Pillars of SEO At The Present Time

seo imageThose that have a limited knowledge of the acronym seo will often times assume it just means that you do one or two things. In the past, you could easily do that. You could set up a page and change the title tag and create a wealth of traffic just with a few edits. That’s not the case today, as you will need to work with internet marketing on a larger scale. In fact, this can easily become incredibly difficult over time. The problem becomes the definition, and that is in contrast to what popular opinion is. Working with search engine optimization means that you have to work on 3 pillars that all come together to shape the umbrella’s path. The same can be said about internet marketing, which is crucial to establishing the right kind of traffic. Organic traffic does not just come though, it takes time to process and can be a matter of implementing several different pieces. The following are the 3 pillars that you need to work with if you want to compete with larger sites today.

Keyword Selection and Focus

imagesThe first thing that you will need to do is focus on keywords that are relevant to your niche. Focusing on these will help you create influence wherever possible. This is not a repetition quota, but rather a focus on the searches that you want to target. When you isolate certain phrases, you are going to be leveraging the results that are found on the web and point them to your page in a very targeted manner. Without doing that, you’re going to end up seeing diminished returns overall. Do not focus on high competition words, instead, focus on smaller keywords so that your density flows naturally through your site. This takes time, and effort. You could do it on your own or hire a seo company to focus on these things.

Backlink Generation

The second pillar of seo is backlink generation. When you’re looking at creating market share, you need to focus on backlinks. Creating these is not easy, as you backlink-generatorwill need to make sure that you’re gaining things the hard way or through the very nuanced selection cycle. This means that you need to create links that are going to help you chase the right elements overall. Generating the right options means that you will need to curate content that is impactful. If you can make an impact with your content, you will get more people interested in what you’re doing. That means that you will have natural sharing power, and that is far better than other solutions that you will find on the web. The goal here is to ensure that you are engaging the right components to get you noticed on the web. Links go a long way to building recommendation and authority.

Speed of Site

The next pillar that you want to tackle, and perhaps one of the most important elements when dealing with organic traffic is the speed of your page. If you have a content management software installed find a way to cache it faster so that your delivery mechanism is far speedier than your competition. Furthermore, optimize all the images, code, and everything that you want loaded into the browser so that it works as fast as possible and even with mobile technology. The speed of your site will impact your rankings and flow of traffic, guaranteed.


The above pillars are just the beginning framework of seo today. You will find that there are other components that come into fruition as well and that’s something worth looking into as a whole. Optimization strategies hinge on the above, and then branch out from there